Post & DISNEY/MARVEL teamed up for a consumer promotion that offered FREE Avengers: Infinity War socks, while supplies last with the purchase of any promotional package. Packages featured a creative takeover, each with their own Avengers: Infinity War group of characters. To raise awareness of the promotion, we used direct emails, social media and a microsite. All socks were redeemed within the first 8 weeks of the promotion!
Client: Post Foods
Creative Director: Chris Seguin
Art Director: Joe Milana