Dragonfly Golf System

ideation | marketing plan | branding | ux/ui design

Project Overview

As part of my post-graduate studies, I created my capstone project from the bottom up.

From the marketing plan and information architecture to the visual design of the desktop platform. Dragonfly is a high-tech golf analytics system that will revolutionize the way users play the game of golf.

Branding

Logo Alternatives

Logo Exploration

Typography

Century Gothic Bold

Aa Bb Cc

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Century Gothic Regular

Aa Bb Cc

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Signature Colours

#005da8
#3ecceb
#85837a
#9d001e
#ffffff
#000000

Style Tiles

Wireframes

Homepage

Product Page

Performance Page

Website

Homepage

Product Page

Performance Page